Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen

Visitors to Shenzhen’s Burberry flagship store can use Tencent’s WeChat app to interact with the window display and play their own music in fitting rooms. The British fashion brand and China’s largest social media company collaborated to design a shop that suited Shenzhen’s growing reputation for technology. Shoppers use WeChat, a Chinese messaging and social … Read more Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen