Virgil Abloh and AMO design flexible flagship Off-White store in Miami that “can host a runway show”

Fashion designer Virgil Abloh and AMO director Samir Bantal have designed the Off-White flagship store in Miami Design District to be a fulfilment centre and a multipurpose events space. Abloh, who owns the brand Off-White, and Bantal, director of architecture firm OMA’s research arm AMO, designed the store to rethink how physical shops should operate amid the growing popularity of digital shopping. … Read more Virgil Abloh and AMO design flexible flagship Off-White store in Miami that “can host a runway show”

Collective installs stage in New York ONS Clothing store

Architecture firm Collective has inserted a stage with a green curtain for hosting events in the back of the ONS Clothing store in New York City. The flagship location of ONS, a menswear apparel brand, is located on 201 Mulberry Street in New York’s Nolita neighbourhood. It is located inside an existing structure situated 1.5 metres … Read more Collective installs stage in New York ONS Clothing store

Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen

Visitors to Shenzhen’s Burberry flagship store can use Tencent’s WeChat app to interact with the window display and play their own music in fitting rooms. The British fashion brand and China’s largest social media company collaborated to design a shop that suited Shenzhen’s growing reputation for technology. Shoppers use WeChat, a Chinese messaging and social … Read more Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen

Forte Forte fashion boutique in Madrid is filled with shapely details

A pale geometric relief wall offsets brass and green-marble decor details in this Madrid boutique designed by creative duo Giada Forte and Robert Vattilana. Madrid’s Forte Forte store occupies a corner plot in Salamanca – a glamorous district of the city known for its boulevards lined with luxury fashion boutiques and upscale restaurants. It was … Read more Forte Forte fashion boutique in Madrid is filled with shapely details